Business

Business

  • Entrepreneur How to Start an Online Business

    Entrepreneur How to Start an Online Business

    Ksh 2399

    Brief Summary The secrets of the UK′s biggest online entrepreneurs revealed   Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start–up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you′ve come to the right place.  Profiling today′s foremost web entrepreneurs, Lucy Tobin – who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start–up stories and maps out exactly what′s made them so successful. You will hear first-hand from the bright sparks behind some of the UK′s top online businesses. With interviews, practical advice and insights, you′ll learn how they did it, what they recommend, and how you can do it too.

  • Leadership Essential Writings by Our Greatest Thinkers

    Leadership Essential Writings by Our Greatest Thinkers

    Ksh 4599

    Brief Summary  A Norton Anthology that illuminates how literature can help build ethically responsible leaders. What is the connection between literature and leadership? Are leaders born or are they made? Elizabeth D. Samet, the author of the award-winning Soldier’s Heart and a professor of English at West Point, brings to this anthology her profound experiences as a teacher of soldiers, her discerning ear for excellent writing, and her belief in the vital role of the humanities in cultivating leaders.  Great writers and thinkers in conversation―that is what makes Samet’s approach distinctive. Samet organizes the writings around the essence of leadership―the insights, skills, and actions that effective leaders, with time and experience, learn to live by.  What are these insights, skills, and actions? Newcomers to any organization must first study the system, then find and emulate models, risk change, cultivate trust, negotiate, take responsibility, learn from failure, learn to resist, innovate, discipline desire, and eventually let go. These ideas, brought to life in selections written by or about unforgettable leaders―be they heroic, quixotic, or villainous―shape the book. Machiavelli, Macbeth, and Milosz, Ghandi and Gawande, Douglass and Didion are just a sampling of the 102 writers and works included. Readers of Leadership will enjoy its sheer variety at the same time that they enter a thought-provoking, often moving conversation that is both ancient and crucially current.  

  • Executive Roadmap to Fraud Prevention and Internal Control

    Executive Roadmap to Fraud Prevention and Internal Control

    Ksh 4599

    Brief Summary  Executive Roadmap to Fraud Prevention and Internal Control: Creating a Culture of Compliance How-to, authoritative guidance for creating a best-in-class fraud prevention and compliance program in any organization. Now in a Second Edition, this practical book helps corporate executives and managers understand the full ramifications of good corporate governance and compliance. It covers best practices for establishing a unit to protect the financial integrity of a business; theories and models on how and why fraud occurs in an organization; importance of strong internal controls; major compliance and corporate governance initiatives and milestones since 1985; and more. Complete coverage includes implementation guidance for a robust fraud prevention and compliance program, including sample policies, best practice examples, and a 14-pointmanagement antifraud program. • Covers fraud risk assessment and prevention guidance • Looks at global risk issues, including the Foreign Corrupt Practices Act (FCPA) and UK Bribery Act • Examines amendments to the Federal Sentencing Guidelines for Organizational Crime • Discusses Dodd-Frank Whistleblower Provisions • Explores enterprise risk management key program elements • Offers coverage of how fraud and compliance failures contributed to the financial crisis • Includes enhanced principles for fraud data mining • Presents new cases, checklists and real-world examples, expanded international coverage, and the latest technological tools • Shows executives and managers what their responsibilities are regarding fraud prevention, internal controls, and compliance • Provides an instructor's website, including a test bank  

  • The Future of Work Attract New Talent Build Better Leaders

    The Future of Work Attract New Talent Build Better Leaders

    Ksh 2699

    Brief Summary The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization The workplace is drastically changing. Managers have more direct reports than before the recession, Millennials will soon out number all other generations at work, businesses have the new technology and tools to boost performance, cut costs, and give employees more freedom over their own projects, and of course, our ability to work from anyplace, at any time.  In order for businesses to succeed in this new environment, employees, managers, and organizations as a whole need to redefine what it means to work. "The Future of Work" explores the new behaviors, new technologies, and the new people entering the workforce, focusing on:  How the traditional command and control leadership model is dead Working with and for Millennial, who expect to be doing meaningful work, share their voice, and want rapid feedback How to adapt to the mobile worker How to succeed when the corporate ladder is replaced by employees creating their own way Why the future of work is about sharing information and not hoarding it How new technologies are reshaping the way we communicate by forcing an open environment of collaboration among all levels "The Future of Work "is about what we can do to reach our bottom line while empowering our employees across the board, creating not only profitable businesses and meaningful work, but an environment to attract and keep the best talent.  

  • The Master Algorithm How the Quest for the Ultimate Learning

    The Master Algorithm How the Quest for the Ultimate Learning

    Ksh 1599

    Brief Summary Algorithms increasingly run our lives. They find books, movies, jobs, and dates for us, manage our investments, and discover new drugs. More and more, these algorithms work by learning from the trails of data we leave in our newly digital world. Like curious children, they observe us, imitate, and experiment. And in the world’s top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. Machine learning is the automation of discovery—the scientific method on steroids—that enables intelligent robots and computers to program themselves. No field of science today is more important yet more shrouded in mystery. Pedro Domingos, one of the field’s leading lights, lifts the veil for the first time to give us a peek inside the learning machines that power Google, Amazon, and your smartphone.  He charts a course through machine learning’s five major schools of thought, showing how they turn ideas from neuroscience, evolution, psychology, physics, and statistics into algorithms ready to serve you. Step by step, he assembles a blueprint for the future universal learner—the Master Algorithm—and discusses what it means for you, and for the future of business, science, and society. If data-ism is today’s rising philosophy, this book will be its bible. The quest for universal learning is one of the most significant, fascinating, and revolutionary intellectual developments of all time. A groundbreaking book, The Master Algorithm is the essential guide for anyone and everyone wanting to understand not just how the revolution will happen, but how to be at its forefront.

  • People Over Profit Break the System Live with Purpose

    People Over Profit Break the System Live with Purpose

    Ksh 1799

    Brief Summary People Over Profit: Break the System, Live with Purpose, Be More Successful Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace. He believes they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.  

  • The Starbucks Experience Five Principles for Turning Ordinary

    The Starbucks Experience Five Principles for Turning Ordinary

    Ksh 3199

    Brief Summary Wake Up And Smell The Success! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.  The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer.  Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas. 

  • Stop Selling and Start Leading How to Make Extraordinary Sales Happen

    Stop Selling and Start Leading How to Make Extraordinary Sales Happen

    Ksh 2899

    Brief Summary Make extraordinary sales happen!  In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers.  New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them. In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness. •          Inspire, challenge, and enable buyers •          Change your behavior to build trust and increase sales •          Step into your leadership potential  •          See yourself the way your buyers do •          Feel good about selling again When you’re aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.  

  • The Perfect Business Plan By Ron Johnson

    The Perfect Business Plan By Ron Johnson

    Ksh 1399

    Brief Summary A carefully prepared plan is essential to the success of any business. Planning ahead means you make better decisions today, and helps you take into account as many of the relevant factors as possible. The business plan is vital to the people who finance the business - but above all it's vital to the people who carry out its day-to-day management. Perfect Business Plan provides a planning framework and shows you how to complete it for you own business in one hundred short, easy-to-follow steps. The book is comprehensive and yet concise and to the point. It is written in simple, clear language and is designed to be of immediate, practical benefit to readers. Chapters include: -Planning to plan  -Essential expertise  -Key business factors  -Basic estimates  -Essential calculations -Planning to manage  -Collating the plan  -Implementation  -Your own plan The Perfect series is a range of practical guides that give clear and straightforward advice on everything from finding your first job to choosing your baby's name. Written by experienced authors offering tried-and-tested tips, each book contains all you need to get it right first time.    

  • The Thank You Economy by Gary Vaynerchuk

    The Thank You Economy by Gary Vaynerchuk

    Ksh 2899

    Brief Summary If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.  The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

  • Pour Your Heart Into It How Starbucks Built a Company

    Pour Your Heart Into It How Starbucks Built a Company

    Ksh 1899

    Brief Summary Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time In Pour Your Heart into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.  The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day.  Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

  • The Four The Hidden DNA of Amazon Apple Facebook and Google

    The Four The Hidden DNA of Amazon Apple Facebook and Google

    Ksh 1999

    Brief Summary Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.  For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.  Instead of buying the myths these compa¬nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal¬lenge them?  In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.  Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.  

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