Business

Business

  • 10 X Rule

    10 X Rule

    Ksh 2795

    Brief Summary  The 10X Rule: The Only Difference between Success and Failure Praise for 10x Rule "Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"—Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor "Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire!  This book is like a nuclear weapon for the reader!"—Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader? "If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." —Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA "In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections.  In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."—Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily” Grant Cardone has hit the nail on the head with The 10X Rule—telling you the real reason people succeed greatly in any area of life!"—Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books about The Author: About The Author: Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created three multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. He lives in Los Angeles with his wife Elena Lyons   

  • Public Relations: A Managerial Perspective

    Public Relations: A Managerial Perspective

    Ksh 8390

    Brief Summary  Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world.  Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.  The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

  • Employee Relations in an Organisational

    Employee Relations in an Organisational

    Ksh 8900

    Brief Summary  Employee Relations in an Organizational Context offers a comprehensive yet accessible look at the topic area, which considers the core topics of employee relations while providing coverage of key developments in the field. Designed to develop a thorough grounding in how the relationship between employee and organization is structured and influenced, topics discussed include the foundations of this overarching relationship, the external factors that affect it, the role of management and employees themselves, employee involvement and participation, and grievances, discipline and dismissal. A range of interactive features are used to really engage you with the subject matter under discussion and allow you to work and absorb the material: individual chapter objectives help you focus your learning and evaluate your progress, activities encourage you to reflect on the concepts addressed or delve a little deeper into specific issues, case studies from across the public, private and voluntary sectors illustrate the theoretical examples explored, whilst examples to work through are provided at the end of each chapter to cement learning and test understanding.  Employee Relations in an Organizational Context will give you the in depth appreciation for the different factors that impact the employee-company relationship and allow you to apply the theory in practice within your own organization. Online resources offered include lecturer's guides and PowerPoints slides.  

  • Key Concepts in International Relations

    Key Concepts in International Relations

    Ksh 4195

    Brief Summary  International relations is a vibrant field of significant growth and change. This book guides students through the complexities of the major theories of international relations and the debates that surround them, the core theoretical concepts, and the key contemporary issues.  Introduced by an overview of the discipline's development and general structure, the more than 40 entries are broken down as follows: Part two introduces the key theories and each chapter includes: a broad overview; a discussion of methodologies; a review of empirical applications; and a guide to further reading and useful websites.  Part three discusses the major concepts and for each concept provides: an introduction to the core questions; an overview of the definitions and theoretical perspectives; a review of empirical problems; and links to other entries, further reading and useful websites. Clear and highly readable, "Key Concepts in International Relations" is an essential guide for students on politics and international relations courses.

  • Research Design: Creating Robust Approaches

    Research Design: Creating Robust Approaches

    Ksh 2895

    Brief Summary  Research Design: Creating Robust Approaches for the Social Sciences Research design is of critical importance in social research, despite its relative neglect in many methods resources. Early consideration of design in relation to research questions leads to the elimination or diminution of threats to eventual research claims, by encouraging internal validity and substantially reducing the number of alternative explanations for any finite number of research ′observations′. This new book: discusses the nature of design; gives an introduction to design notation; offers a flexible approach to new designs; looks at a range of standard design models; and presents craft tips for real-life problems and compromises. Most importantly, it provides the rationale for preferring one design over another within any given context. Each section is illustrated with case studies of real work and concludes with suggested readings and topics for discussion in seminars and workshops, making it an ideal textbook for postgraduate research methods courses. Based on the author′s teaching on the ESRC Doctoral Training Centre "Masters in Research Methods" at the University of Birmingham, and his ongoing work for the ESRC Researcher Development Initiative, this is an essential text for postgraduate researchers and academics. There is no book like Research Design on the market that addresses all of these issues in an easy to comprehend style, for those who want to design research and make critical judgments about the designs of others.  

  • The Economist: Guide to Intellectual Property

    The Economist: Guide to Intellectual Property

    Ksh 2295

    Brief Summary  Guide to Intellectual Property: What it is, how to protect it, how to exploit it  Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate.  Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.  

  • The Perfect Hire

    The Perfect Hire

    Ksh 2395

    Brief Summary  The Perfect Hire: A Tactical Guide to Hiring, Developing, and Retaining Top Sales Talent Be it time, money, opportunities lost—the cost of finding and hiring a new sales person is significant. Expert sales strategist Kathy Graham-Leviss takes the woes out of recruiting sales people and introduces a research-based, five-step formula for hiring, developing, and retaining top sales talent.

  • Leading Change

    Leading Change

    Ksh 4290

    Brief Summary  John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization.  Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.   

  • The Economist Book of isms

    The Economist Book of isms

    Ksh 1495

    Brief Summary  The Economist Book of isms: From Abolitionism to Zoroastrianism Concise and informative explanations of the "isms" that have shaped our history and continue to shape our world. Entries include:  • Absurdism, Altruism, Atheism, Bohemianism, Buddhism,  • Capitalism, Colonialism, Cubism, Darwinism, Deism, Determinism, Epicureanism, Fanaticism, Feminism, Freeganism, Globalism, Hedonism, Historicism,  • Humanitarianism, Imperialism, Institutionalism, Islamism, Isolationism, Jingoism, Keynesianism, Libertarianism, Localism, Maoism, Militarism, Modernism, Multiculturalism,  • Neo-conservatism, Nihilism, Optimism, Orientalism, Paganism, Pan-Africanism,  • Post structuralism, Quietism, Racism, Rastafarianism, Realism, Republicanism, Romanticism, Sikhism, Stoicism, Structuralism, Surrealism, Symbolism, Taoism, Thatcherism, Unionism, Utilitarianism, Veganism, White Nationalism, Zionism, Zoratrianism

  • Reality Check

    Reality Check

    Ksh 1890

    Brief Summary  Reality Check: The Irreverent Guide to Outsmarting, out-managing, and out-marketing Your Competition More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: • How to get a standing ovation • The art of schmoozing • How to create a community • The top ten lies of entrepreneurs • Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.  

  • Entrepreneurship and Small Firms

    Entrepreneurship and Small Firms

    Ksh 4450

    Brief Summary  The sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice.  Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship. This well-established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style.  The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship. New to this edition is a chapter on Corporate Entrepreneurship offering students a unique insight into entrepreneurship activities in larger businesses and organizations. A reorganized chapter structure for the sixth edition allows students to navigate the four parts of the text from introductory concepts, the domains of entrepreneurship, through to strategy and to implementation. New part cases help to highlight the core themes and apply them to real business scenarios. The new edition retains a wealth of examples and cases throughout the chapters which illustrate entrepreneurship in action.

  • Mastering Entrepreneurship

    Mastering Entrepreneurship

    Ksh 5695

    Brief Summary  Mastering Entrepreneurship: your single source guide to becoming a master of entrepreneurship Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups.  Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.

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