Business

Business

  • How to Turn Down a Billion Dollars The Snapchat Story

    How to Turn Down a Billion Dollars The Snapchat Story

    Ksh 2199

    Brief Summary In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary--if ruthless--CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company's founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called "a cipher in the Silicon Valley technology community." Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry's preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollarsoffers the definitive account of a company whose goal is no less than to remake the future of entertainment.  

  • The Greatest The Quest for Sporting Perfection

    The Greatest The Quest for Sporting Perfection

    Ksh 1599

    Brief Summary  What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians?  What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform? And why did Johan Cruyff believe that beauty was more important than winning?  Matthew Syed, the 'Sports Journalist of the Year 2016', answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport. How do we become the best that we can be, as individuals, teams and as organisations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality and its illusive quest for perfection, provides the answers.   

  • Business Gurus That Changed the World

    Business Gurus That Changed the World

    Ksh 1199

    Brief Summary The World’s Top Business Thinkers in One Book. A mustread for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world’s most influential leadership and management thinkers. All major gurus, both past and present, are featured, including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Ricardo Semler, Stephen Covey, Seth Godin and many more. For each of these renowned thoughtleaders, Business Gurus explains their background, the main theories for which they are known, the context for these theories, and how they compare with other business thinking.  And crucially, the book also looks at how each theory works in practice. With profiles of 28 of the world’s top business minds, Business Gurus is an essential introduction to business and leadership thinking.  

  • Move Fast and Break Things How Facebook Google and Amazon

    Move Fast and Break Things How Facebook Google and Amazon

    Ksh 1399

    Brief Summary Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms-Facebook, Amazon and Google-that now determine the future of the music, film, television, publishing and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music, and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy.  Move fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.  

  • Londongrad From Russia with Cash the Inside Story of the Oligarchs

    Londongrad From Russia with Cash the Inside Story of the Oligarchs

    Ksh 1399

    Brief Summary The amazing true story of how London became home to the Russian super-rich. A dazzling tale of incredible wealth, ferocious disputes, beautiful women, private jets, mega-yachts, the world’s best footballers – and chauffeur-driven Range Rovers with tinted windows. A group of buccaneering Russian oligarchs made colossal fortunes after the collapse of communism – and many of them came to London to enjoy their new-found wealth.  Londongrad tells for the first time the true story of their journeys from Moscow and St Petersburg to mansions in Mayfair, Knightsbridge and Surrey – and takes you into a shimmering world of audacious multi-billion pound deals, outrageous spending and rancorous feuds. But while London's flashiest restaurants echoed to Russian laughter and Bond Street shop-owners totted up their profits, darker events also played themselves out. The killing of ex-KGB man Alexander Litvinenko in London to the death – in a helicopter crash he all but predicted – of Stephen Curtis, the lawyer to many of Britain's richest Russians, chilled London's Russians and many of those who know them. This is the story of how Russia's wealth was harvested and brought to London – some of it spent by Roman Abramovich on his beloved Chelsea Football Club, some of it spent by Boris Berezovsky in his battles with Russia's all-powerful Vladimir Putin. Londongrad is a must-read for anyone interested in how vast wealth is created, the luxury it can buy and the power and intrigue it produces.

  • The Knack How Street Smart Entrepreneurs Learn

    The Knack How Street Smart Entrepreneurs Learn

    Ksh 1299

    Brief Summary  The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it 'the knack,' and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply 'the knack' to their own businesses. Brodsky and Burlingham offer essential advice such as: • Follow the numbers: that's the best way to spot problems before they become life threatening • Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns • Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.  

  • The Dark Net

    The Dark Net

    Ksh 1599

    Brief Summary  Beyond the familiar online world that most of us inhabit – a world of Google, Hotmail, Facebook and Amazon – lies a vast and often hidden network of sites, communities and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. A world that is as creative and complex as it is dangerous and disturbing. A world that is much closer than you think. The dark net is an underworld that stretches from popular social media sites to the most secretive corners of the encrypted web. It is a world that frequently appears in newspaper headlines, but one that is little understood, and rarely explored. The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures: trolls and pornographers, drug dealers and hackers, political extremists and computer scientists, Bitcoin programmers and self-harmers, libertarians and vigilantes. Based on extensive first-hand experience, exclusive interviews and shocking documentary evidence, The Dark Net offers a startling glimpse of human nature under the conditions of freedom and anonymity, and shines a light on an enigmatic and ever-changing world.  

  • Influence Science and Practice

    Influence Science and Practice

    Ksh 1799

    Brief Summary Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.  His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.  

  • PreSuasion A Revolutionary Way to Influence and Persuade

    PreSuasion A Revolutionary Way to Influence and Persuade

    Ksh 1599

    Brief Summary What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasiondraws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”  

  • Crushing It How Great Entrepreneurs Build

    Crushing It How Great Entrepreneurs Build

    Ksh 2899

    Brief Summary Crushing It! How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that is even truer today, offering his unique perspective on what has changed and what principles remain timeless.  He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles.  The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That is what Crushing It teaches readers to do? In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.  He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.  Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

  • Another Economy is Possible Culture and Economy in a Time of Crisis

    Another Economy is Possible Culture and Economy in a Time of Crisis

    Ksh 2499

    Brief Summary  Throughout the Western world, governments and financial elites responded to the financial crisis of 2008 by trying to restore the conditions of business as usual, but the economic, social and human damage inflicted by the crisis has given rise to a reconsideration of the inevitability of unfettered capitalism as a fact of life.  A number of economic practices and organizations emerged in Europe and the United States that embodied alternative values: the value of life over the value of money; the effectiveness of cooperation over cut-throat competition; the social responsibility of corporations and responsible regulation by governments over the short-term speculative strategies that brought the economy to the brink of catastrophe. This book examines the blossoming of innovative new experiments in organizing work and life that emerged in the wake of the financial crisis: cooperatives, barter networks, ethical banking, community currencies, shared time banks, solidarity networks, sharing of goods, non-monetary transactions, etc., experiments that paved the way for the emergence of a sharing economy in all domains of activity oriented toward the satisfaction of human needs.  Other innovations included the creation of cryptographic virtual currencies, epitomized by bitcoin, which blended a libertarian, entrepreneurial spirit with information technology to provide an alternative to standard forms of currency. On the basis of a cross-cultural analysis of alternative economic practices, this book develops an important theoretical argument: that the economy, as a human practice, is shaped by culture, and that the diversity of cultures, as revealed in a time of crisis, implies the possibility of different economies depending on the values and power relations that define economic institutions. This book will be of great interest to students and scholars in sociology, economics and the social sciences generally, and to anyone who wishes to understand how our societies and economies are changing today.   

  • The Blue Economy 3.0 The Marriage of Science Innovation

    The Blue Economy 3.0 The Marriage of Science Innovation

    Ksh 3199

    Brief Summary  The Blue Economy 3.0: The Marriage of Science, Innovation and Entrepreneurship Creates a New Business Model That Transforms Society. The Blue Economy cites a new business model in China where novel paper production turns crushed rocks, including mining waste that has piled up over centuries into sheets for printing, writing and packaging without the use of water, without cutting down a tree, and recyclable forever. It details how thistles, considered a weed, is turned into a plastic, a lubricant and an herbicide converting an old petrochemical plant into a bio refinery.  

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