Business

Business

  • Your First Year in Network Marketing

    Your First Year in Network Marketing

    Ksh 1799

    Brief Summary Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.  Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's mostrespected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success.  The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.  In an easy, step-by-step approach, you will learn how to:  • Deal with rejection  • Recruit and train  • Avoid overmanaging your downline  • Remain focused  • Stay enthusiastic  • Avoid unrealistic expectations  • Conduct those in-home meetings  • Ease out of another profession • You owe it to yourself to read this inspiring book!  "This will be the Bible of Network Marketing."  

  • Business Model Generation A Handbook for Visionaries Game Changers and Challengers

    Business Model Generation A Handbook for Visionaries Game Changers and Challengers

    Ksh 3699

    Brief Summary "Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.  You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.  Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others.  Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'"--Resource description page.  

  • The Myth of Excellence Why Great Companies Never Try to Be the Best at Everything

    The Myth of Excellence Why Great Companies Never Try to Be the Best at Everything

    Ksh 1699

    Brief Summary Excellence  1. The clearly false and destructive theory that a company ought to be great at everything it does.  2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.  Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest.  Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.  

  • The E Myth Enterprise How to Turn a Great Idea into a Thriving Business

    The E Myth Enterprise How to Turn a Great Idea into a Thriving Business

    Ksh 1899

    Brief Summary The latest book in the Michael E. Gerber franchise, The E-Myth Enterprise explores the requirement that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors. The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding.  The E-Myth Manager provides essential guidance for the management of any business. Finally, E-Myth Mastery offers valuable advice on how to take an existing business to the next level of growth and opportunity.

  • Borrowing Brilliance by David Kord Murray

    Borrowing Brilliance by David Kord Murray

    Ksh 1599

    Brief Summary Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process borrowing.?  As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas.  In "Borrowing Brilliance" he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation:  • Step One: "Defining"?Define the problem you?re trying to solve.  • Step Two: "Borrowing"?Borrow ideas from places with a similar problem.  • Step Three: "Combining"?Connect and combine these borrowed ideas.  • Step Four: "Incubating"?Allow the combinations to incubate into a solution.  • Step Five: "Judging"?Identify the strength and weakness of the solution.  • Step Six: "Enhancing"?Eliminate the weak points while enhancing the strong ones.  Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further from your own company you look, the more creative the solution.  In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates ? borrowed brilliance? to create Microsoft, Steve Jobs ?borrowed? to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity.  "Borrowing Brilliance" is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step ?borrowing? process is one that anyone can master to build business innovation.  Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can?t be taught, that it's innate in your thinking process and either you have it or you don?t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.   

  • The Corporation the Pathological Pursuit of Profit and Power

    The Corporation the Pathological Pursuit of Profit and Power

    Ksh 1599

    Brief Summary The inspiration for the film that won the 2004 Sundance Film Festival Audience Award for Best Documentary, The Corporation contends that the corporation is created by law to function much like a psychopathic personality, whose destructive behavior, if unchecked, leads to scandal and ruin. Over the last 150 years the corporation has risen from relative obscurity to become the world’s dominant economic institution. Eminent Canadian law professor and legal theorist Joel Bakan contends that today's corporation is a pathological institution, a dangerous possessor of the great power it wields over people and societies. In this revolutionary assessment of the history, character, and globalization of the modern business corporation, Bakan backs his premise with the following observations: -The corporation’s legally defined mandate is to pursue relentlessly and without exception its own economic self-interest, regardless of the harmful consequences it might cause to others. -The corporation’s unbridled self-interest victimizes individuals, society, and, when it goes awry, even shareholders and can cause corporations to self-destruct, as recent Wall Street scandals reveal. -Governments have freed the corporation, despite its flawed character, from legal constraints through deregulation and granted it ever greater authority over society through privatization. But Bakan believes change is possible and he outlines a far-reaching program of achievable reforms through legal regulation and democratic control. Featuring in-depth interviews with such wide-ranging figures as Nobel Prize winner Milton Friedman, business guru Peter Drucker, and cultural critic Noam Chomsky, The Corporation is an extraordinary work that will educate and enlighten students, CEOs, whistle-blowers, power brokers, pawns, pundits, and politicians alike.   

  • Small Change Why Business Wont Save the World

    Small Change Why Business Wont Save the World

    Ksh 2199

    Brief Summary A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. But in this hard-hitting, controversial exposé, Michael Edwards shows that business is ill-equipped to attack the causes of poverty, inequality, violence, and discrimination.  Achieving fundamental social transformation requires cooperation rather than competition, collective action more than individual effort, and support for long-term, systemic solutions instead of immediate results.  With a vested interest in the status quo, business can promise only limited advances: small change. It’s time to turn away from the false promise of the market and reassert the independence of global citizen action.  

  • The Worlds Richest Man Carlos Slim In His Own Words

    The Worlds Richest Man Carlos Slim In His Own Words

    Ksh 1499

    Brief Summary When Carlos Slim claimed the top spot on Forbes’s annual list of the world’s richest people in 2010, it was the first time since 1994 that the spot wasn’t occupied by an American and, even more impressively, the first time that a person from a developing country topped the list.  Although Slim is fabulously wealthy, he lives a relatively modest life, residing in the same house in Mexico City for the last 40 years. His extreme wealth and steadfast humility make him a unique creature in the world of the rich and famous. The most revelatory book available about this Mexican business magnate, comprised entirely of Slim's own thought-provoking and inspiring quotes, The World's Richest Man: Carlos Slim In His Own Words is a comprehensive guidebook to the inner workings of the world's wealthiest man and one of its most prominent philanthropists.  Over 200 quotes on business, investing, entrepreneurship, leadership, management, wealth, and life provide an intimate and direct look into the mind of this modern business icon.   

  • Dragons Den Success from Pitch to Profit

    Dragons Den Success from Pitch to Profit

    Ksh 1399

    Brief Summary Learn how to be a success from the business lessons of the Dragons and the financial advice of Evan Davis. Britain's best loved business brains —Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis, and Richard Farleigh along with economics expert Evan Davis—divulge the secrets of their success in this essential read. Joining them is James Caan, the new Dragon who will be part of the team in the new season of the television show. James is a multi-millionaire businessman and entrepreneur.  Dragons' Den is packed with advice, whether you want to perfect your pitching skills, develop an idea or make more money. The Dragons will look at what's become of the entrepreneurs who entered the Dragons' Den. Some went away empty handed but have since become successful. Others won the backing of the Dragons but failed to make their dream come true. The Dragons will show you what should have been done, what should have happened next, and how you too could win their backing and become a business success.  This is much more than a TV series companion. It is a solid business read with never-before-heard advice and experiences from the Dragons own business ventures. At last, we'll find out how they became millionaires and their rules for success. This is a unique, accessible, and useful business read straight from the Dragons' Den.   

  • The Profitable Consultant Starting Growing and Selling Your Expertise

    The Profitable Consultant Starting Growing and Selling Your Expertise

    Ksh 3599

    Brief Summary Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients.  Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry.  His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue.  The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.  

  • Collusion How Central Bankers Rigged the World

    Collusion How Central Bankers Rigged the World

    Ksh 3199

    Brief Summary In this searing exposé, former Wall Street insider Nomi Prins shows how the 2007-2008 financial crisis turbo-boosted the influence of central bankers and triggered a massive shift in the world order. Central banks and international institutions like the IMF have overstepped their traditional mandates by directing the flow of epic sums of fabricated money without any checks or balances. Meanwhile, the open door between private and central banking has ensured endless opportunities for market manipulation and asset bubbles--with government support. Through on-the-ground reporting, Prins reveals how five regions and their central banks reshaped economics and geopolitics. She discloses how Mexico navigated its relationship with the US while striving for independence and how Brazil led the BRICS countries to challenge the US dollar's hegemony.  She explains how China's retaliation against the Fed's supremacy is aiding its ongoing ascent as a global superpower and how Japan is negotiating the power shift from the West to the East. And she illustrates how the European response to the financial crisis fueled instability that manifests itself in everything from rising populism to the shocking Brexit vote. Packed with tantalizing details about the elite players orchestrating the world economy--from Janet Yellen and Mario Draghi to Ben Bernanke and Christine Lagarde--Collusion takes the reader inside the most discreet conversations at exclusive retreats like Jackson Hole and Davos. A work of meticulous reporting and bracing analysis, Collusion will change the way we understand the new world of international finance.   

  • The Dance of Change The challenges to sustaining momentum in a learning organization

    The Dance of Change The challenges to sustaining momentum in a learning organization

    Ksh 2999

    Brief Summary The Dance of Change, written for managers and executives at every level of an organization, reveals how business leaders can work together to anticipate the challenges that profound change will ultimately force the organization to face. Then, in a down-to-earth and compellingly clear format, readers will learn how to build the personal and organizational capabilities needed to meet those challenges. These challenges are not imposed from the outside; they are the product of assumptions and practices that people take for granted—an inherent, natural part of the processes of change. And they can stop innovation cold, unless managers at all levels learn to anticipate them and recognize the hidden rewards in each challenge, and the potential to spur further growth. Within the frequently encountered challenge of "Not Enough Time," for example—the lack of control over time available for innovation and learning initiatives—lies a valuable opportunity to reframe the way people organize their workplaces. This book identifies universal challenges that organizations ultimately find themselves confronting, including the challenge of "Fear and Anxiety"; the need to diffuse learning across organizational boundaries; the ways in which assumptions built in to corporate measurement systems can handcuff learning initiatives; and the almost unavoidable misunderstandings between "true believers" and nonbelievers in a company. Filled with individual and team exercises, in-depth accounts of sustaining learning initiatives by managers and leaders in the field, and well-tested practical advice, The Dance of Change provides an insider's perspective on implementing learning and change initiatives at such corporations as British Petroleum, Chrysler, Dupont, Ford, General Electric, Harley-Davidson, Hewlett-Packard, Mitsubishi Electric, Royal DutchShell, Shell Oil Company, Toyota, the United States Army, and Xerox. It offers crucial advice for line-level managers, executive leaders, internal networkers, educators, and others who are struggling to put change initiatives into practice.  

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